Metro Turkey Delivers More Effective Recovery Insights & Marketing Campaigns

METRO Turkey, a foodservice delivery and wholesale distribution company, operates with massive product lists and many customers; this complexity rendered the detection of all opportunities to grow wallet share and prevent customer churn while efficiently executing marketing campaigns impossible. Read this case study to learn how predictive sales analytics powered by Zilliant Sales Insights and Actions directly led to a revenue lift of 38 million Turkish Lire in six months despite the pandemic.