MindShare Preview: Manufacturer Turns eCommerce into a Proactive Sales Channel

Attendees at MindShare 2023 will hear how a specialty chemicals manufacturer not only bolstered its eCommerce personalization, consistency, and value but also delivered a substantial revenue lift in a matter of months with Zilliant Sales IQ™ and Zilliant Campaign Manager™.

How to Turn eCommerce into a Proactive Sales Channel

As B2B companies seek to deliver a B2C, “Amazon-like” digital experience, making that vision a reality remains elusive. Many companies have eCommerce systems that can display product recommendations, but it’s rare that these recommendations are orchestrated in a dynamic, account-specific manner. A more intelligent and coordinated approach to eCommerce can create a more personalized digital experience and limit manual processes.

The leadership team at a major specialty chemicals manufacturer was facing an increasingly competitive market, and as a result, instinctively knew it was missing opportunities for organic growth. In an effort to improve the customer experience, the manufacturer’s sales and digital teams decided to invest more in eCommerce.

However, the tools the company used to proactively sell to customers in the eCommerce channel were very limited. Producing recommendations in an eCommerce portal typically demanded a lot of manual effort and data aggregation. This process was often disconnected from corporate sales initiatives, and the resulting recommendation system was static rather than dynamic.

This manufacturer tapped Zilliant to implement Zilliant Sales IQ™ and Zilliant Campaign Manager™ –which together provide a comprehensive Revenue Operations & Intelligence solution – to increase revenue and foster a dynamic, personalized customer experience in the digital channel.

Attend MindShare 2023 to learn how this manufacturer not only bolstered its eCommerce personalization, consistency, and value but also delivered a substantial revenue lift and increased customer click rate on recommended products in a matter of months.

MindShare 2023 Sponsor Highlight: Thank You to our Premium Sponsor LTIMindtree!

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world.