An Organic Growth Tale: Why B2B Needs AI and Predictive Sales Analytics Solutions

An Organic Growth Tale: Why B2B Needs AI and Predictive Sales Analytics Solutions

Meet James, Senior VP of Sales at Acme Distribution, an industrial distribution company. As the company grew, the business became increasingly complex with 200,000 products, 50,000 customers and 600 sales reps. With so many customers and products to look after, James’ sales reps were in a constant struggle to retain customers, let alone grow sales.

Despite James’ best efforts to give his sales reps customer churn and trend reports, retention rates and sales were still trending down. James decided to take a predictive approach, and implemented a solution that uses AI and machine learning algorithms to quantify the potential of every customer account and produce actionable guidance for the sales force.

Watch this two-minute video to learn how predictive selling guidance worked to turn things around for Acme Distribution and how it can work for your business.