New platform approach empowers B2B manufacturing and distribution organizations to tackle pricing challenges and develop new competitive advantages
AUSTIN, Texas—April 23, 2025—Zilliant, the leader in pricing lifecycle management, today announced the launch of its new brand identity and positioning focused on eliminating “Pricing Anxiety” for B2B manufacturing and distribution businesses. The relaunch includes a refreshed visual identity, updated messaging and the introduction of the Precision Pricing Platform, which helps organizations transform pricing from a source of confusion and conflict into a driver of growth and competitive advantage.
“Pricing touches everything in business – yet most organizations struggle to get a handle on it. Without a clear, unified approach, pricing becomes a source of confusion and conflict instead of a driver of growth and competitive advantage. And unless teams start working together with the right tools, pricing will continue being nothing more than gut feelings and guesswork,” said Pascal Yammine, Zilliant’s CEO. “Zilliant transforms pricing from a source of anxiety to a source of power. Just like humankind once feared fire until they learned to control it, you and your team can tame pricing and elevate the entire business.”
This refreshed approach comes at a critical time when businesses face unprecedented challenges in pricing strategy and execution. Today’s globalized economy magnifies disruptions, with volatile markets, supply chain mayhem and shifting customer expectations creating a perfect storm of pricing complexity. Most organizations struggle with disconnected tools, unclear strategies and slow responses that result in “Pricing Anxiety” across entire organizations.
Zilliant was motivated by discussions with B2B manufacturing and distribution businesses on how many recognize pricing as a critical business process and how often executives don’t realize they should own this critical function. Through its new positioning, Zilliant aims to expose these oversights and demonstrate how unlocking the power of pricing as a core business driver can transform company performance.
“Zilliant’s Precision Pricing Platform gives pricing teams everything they need to cut through the chaos and take back control,” said Kylie Fuentes, Zilliant’s chief product & marketing officer. “Organizations can rally around a single source of pricing truth that aligns teams, enables agile and transparent pricing, embeds expert guidance and empowers proactive strategy—turning pricing into a competitive advantage.”
Zilliant’s approach is designed for manufacturing and distribution businesses at all pricing maturity levels—from those starting to formalize their pricing processes to sophisticated enterprises optimizing advanced pricing strategies. The solution is particularly valuable for companies trying to solve pricing problems internally but realize there’s a better way, and for those seeking packaged software with embedded expertise rather than consulting services and high customization costs.
The new brand identity was unveiled at MindShare 2025, Zilliant’s annual customer event, which begins today. The company’s updated positioning reflects its evolution as a maverick in the pricing software industry, directly challenging the status quo of how businesses approach pricing.
Zilliant stands out from competitors because success in pricing requires more than just software. The company differentiates itself through four key advantages:
- Industry-Focused: Purpose-built solutions designed to meet the unique needs of B2B manufacturers and distributors
- Team of Experts: Industry-leading professionals with extensive experience in pricing and revenue best practices
- Opinionated Software: Best practices built in, eliminating the guesswork around good pricing
- Success Equals Outcome, Not Deployments: Focus on driving adoption, maximizing impact and delivering measurable results
The company’s new website, visual identity and simplified product portfolio reflect Zilliant’s bold approach to solving the universal, unspoken pricing crisis affecting businesses worldwide.
About Zilliant
Zilliant eliminates Pricing Anxiety and transforms pricing into business power. Zilliant’s Precision Pricing Platform automates and optimizes pricing operations with real-time intelligence, rallying your entire organization around a single source of truth to protect margins and drive growth. Learn more about how Zilliant helps businesses transform pricing from a source of anxiety to a source of power at Zilliant.com.
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Media Contact
Treble
Jim Cameron
zilliant@treblepr.com
