Yesterday’s Pricing Processes are Not For Tomorrow
By Barrett Thompson on insideBIGDATA
May 15, 2024
Zilliant VP of Customer and Industry Relations Barrett Thompson discusses why an overreliance on outdated manual processes leads to challenges in delivering the right deal at the right price.
Pricing is key to driving profitable growth because it impacts brand position, financials, buying, and selling. But all too often, companies ignore pricing in their digital transformation plans, and it becomes an unintended bottleneck.
Because pricing processes are typically disorganized and dispersed across many different ERPs, CRMs, and other systems, pricing leaders are left to rely on Excel spreadsheets as their source of truth. An overreliance on outdated and intensive manual processes to pull and update siloed pricing data and push it through spreadsheets leads to challenges in delivering the right deal at the right price.