[VentureBeat] Zilliant Aims to Add AI to Setting Prices for Products and Services
By VentureBeat
Apr 19, 2022
Pricing of products or services historically has been mysterious and subjective by executive decision-makers. After all, the best price tag a seller can put on something is whatever a buyer will spend on it. Can’t get too much more uncertain than that.
Zilliant, which specializes in AI-based end-to-end pricing and sales-guidance software, is taking this nebulous aspect of sales and making it science for those decision-makers. The Austin, Texas-based company today introduced Next-Generation Price IQ, what it calls “the next giant leap” for its B2B price-optimization product.