[Authority Magazine] How To Effectively Leverage Data To Take Your Company To The Next Level

By Authority Magazine

May 11, 2022

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As part of our series about “How To Effectively Leverage Data To Take Your Company To The Next Level”, I had the pleasure of interviewing Shams Chauthani.

As CTO & SVP of Engineering, Shams leads Zilliant’s engineering team, managing the development of the company’s innovative and scalable software products and overseeing the delivery operations of its applications in data centers globally. He has extensive experience building and managing onshore and offshore engineering teams at NewComLink, SolarWinds, Brocade, FullArmor Corporation and NetIQ. He holds a Bachelor of Science in Computer Science from the University of Houston and an executive certificate in innovation and strategy from MIT.

Which companies can most benefit from tools that empower data collaboration?

Any company that has data can benefit from data collaboration. It’s not necessary to be a sophisticated enterprise that has easily accessible data in wide varieties in massive volumes across the organization. Some of our customers take orders on pen and paper at the shop counter of an auto parts distribution store. Some are food service distributors where sales reps travel from restaurants to hospitals to school cafeterias, engaging with their buyers, taking orders and building relationships. Even if you have a very traditional customer interaction, somewhere in your business you are capturing pricing, order, product and customer transaction data. There is a richness of data in any organization regardless of how it’s captured.

We’d love to hear about your experiences using data to drive decisions. In your experience, how has data analytics and data collaboration helped improve operations, processes, and customer experiences? We’d love to hear some stories if possible.

One of my favorite examples is when we worked with a distributor that was seeking to increase sales efficiency…

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