[Demand Gen Report] The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital transformation, which means companies need to provide a purchasing experience that lives up to the expectations of their customers. 

The average B2B customer is also a digital consumer in their personal life and is used to the convenience of a B2C E-commerce experience. Customers now expect the same level of seamlessness from any B2B company they give their business to. Additionally, the newest generation of both buyers and sellers have high expectations for the modern digital shopping experience. 

To reach today’s tech-savvy customers, convenience and technical prowess throughout the buying experience are no longer preferred but required. B2B practitioners must find the elements of B2C E-commerce that can be borrowed to create an effortless customer experience while also providing customers with competitive prices, product recommendations and real-time sales support. 

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