[Demand Gen Report] The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth

By Kylie Fuentes on Demand Gen Report

Mar 26, 2024

Zilliant Chief Product Officer Kylie Fuentes discusses why borrowing elements from B2C and ensuring a seamless omnichannel experience are critical for B2B eCommerce success.

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital transformation, which means companies need to provide a purchasing experience that lives up to the expectations of their customers. 

The average B2B customer is also a digital consumer in their personal life and is used to the convenience of a B2C E-commerce experience. Customers now expect the same level of seamlessness from any B2B company they give their business to. Additionally, the newest generation of both buyers and sellers have high expectations for the modern digital shopping experience. 

To reach today‚Äôs tech-savvy customers, convenience and technical prowess throughout the buying experience are no longer preferred but required. B2B practitioners must find the elements of B2C E-commerce that can be borrowed to create an effortless customer experience while also providing customers with competitive prices, product recommendations and real-time sales support. 

Read the full article on Demand Gen Report

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