mindshare europe 2025

In an increasingly complex European market, legacy pricing models often fall short. This interactive workshop, led by a seasoned Zilliant pricing consultant, helps you diagnose pricing pain points and uncover opportunities for transformation. Through hands-on exercises and peer discussion, you'll learn how to evaluate and evolve your pricing approach. Walk away with practical tools to future-proof your pricing strategy.

Pricing initiatives often stall without a compelling business case and clear change management strategy. In this practical, hands-on session, we'll share proven methods to craft persuasive narratives, engage stakeholders, and navigate internal resistance. Led by a Zilliant pricing expert, the workshop equips you with frameworks and tools to drive alignment and accelerate adoption. Leave with a concrete approach to champion your pricing project from idea to impact.

Managing customer-specific pricing in spreadsheets is a recipe for inefficiency, lost revenue, and missed opportunities. Too often, sellers take a “set it and forget it” approach to agreements—despite these contracts driving the bulk of a company's annual revenue. In this session, we'll explore how shifting to Zilliant Agreements Management empowers pricing and sales teams to dynamically manage quantity commitments, unique terms, and renewals—unlocking greater control, profitability, and growth.

Pricing Anxiety is real, especially with market volatility and uncertainty ahead - it's why you're in this room today. No matter where you are in the organization, pricing can be complex and difficult to reign in. The Zilliant Leadership team walks you through Zilliant's vision into AI, Customer Experience, and Product Innovations.

Join us for a no-slides, just honest conversation between two leading pricing Thought Leaders as they share their perspectives on today's most pressing challenges and opportunities in global pricing strategy. Pricing professionals are facing increasing pressures from current market conditions but also from possible future disruptions and mega-trends. This conversation will explore real-world insights and best practices that can shape future pricing strategies. Attendees will hear real perspectives on what's working and what's needed to continue to evolve their pricing in a competitive marketplace.

Join Matt Brown—entrepreneur and host of the Matt Brown Show—and Pascal Yammine, CEO of Zilliant, for a candid conversation on what it really takes to build and scale enduring companies. They'll unpack lessons from dozens of founder journeys, discuss how modern pricing and revenue strategies unlock growth, and share practical tactics for navigating uncertainty with velocity and discipline. Expect real stories, actionable takeaways, and a sharp look at how leaders can harness data, culture, and curiosity to create outsized impact.

Merck's pricing transformation demonstrates what it takes to implement and scale a pricing solution within a large, global enterprise. With multiple divisions, diverse pricing principles, and complex workflows, the challenges extended far beyond a typical rollout. By re-engineering processes and equipping business users with advanced capabilities, Merck can now manage sophisticated scenarios within its Annual Price Round (APR) — such as tariff-inclusive pricing — with agility and speed - while publishing large pricing volumes with impeccable data accuracy and integrity. This session will share how Merck overcame the multi-fold challenges of enterprise scale to deliver measurable impact, adoption, and confidence in its pricing operations.

Software adoption remains one of the key barriers of technology implementations. In the current business landscape, technology and process improvements are only as successful as the adoption they achieve. High levels of adoption lead to implementation success, value realization, and faster time value. In this session, Zilliant Chief Value Officer, Stephan Liozu will share insights on what technology adoption means, practical strategies for accelerating adoption among users, consumers, and leaders or pricing technology, and how to implement a formal adoption program, focusing on aligning stakeholders, addressing resistance, and measuring engagement. Drawing from real-world case studies, Stephan will explore the critical role of leadership, road mapping, and change management in ensuring new solutions deliver expected value. Attendees will leave with actionable insights to increase adoption rates, maximize ROI, and build a culture of continuous improvement.

Price wars can damage an entire industry with a devastating and long-lasting impact. Successful companies consciously avoid price wars for three main reasons: customers expect the lower prices to become the new reference prices; in a competitive context, reactions to price cuts by other players are swift; in a price war, everybody loses. What are the main causes of a price war? And what are best practices and examples of successful companies showing how to act in a price war? How to react to tariffs? For more than two decades management advisor Dan Zatta has supported corporations across industries and geographies shaping topline strategies and succeed in price wars. He will share tangible tips, tricks and examples with you.

What you will learn:

• How to win in a price war
• How to stop a price war before it breaks out
• When and how to fight in price wars, if unavoidable
• How to get out of a price war limiting damages
• What to do in the context of tariffs