AUSTIN, Texas—September 9, 2025—Zilliant, the leader in pricing lifecycle management, today released "Pricing Without Panic: The Definitive Buying Guide for B2B Pricing Software," a comprehensive resource designed to help B2B manufacturers and distributors turn pricing from a source of anxiety into a competitive advantage.
The guide addresses critical challenges facing B2B organizations where manual, spreadsheet-driven pricing leads to margin erosion, slow quote cycles and missed revenue opportunities. It provides a step-by-step roadmap for executives and pricing leaders to align stakeholders, build business cases, and select modern pricing solutions that typically deliver 6-18 month payback.
"When facing economic uncertainty, from tariffs to inflation to supply chain volatility,companies can't afford pricing processes that rely on guesswork. Broken pricing slows businesses down and erodes customer trust, leaving millions on the table," said Pascal Yammine, CEO of Zilliant. "This guide shows B2B leaders how to transform pricing from a source of anxiety into a lever for resilience and growth, providing a roadmap to measurable results in months, not years."
Three Pillars Framework Provides Clear Path Forward
The guide introduces Zilliant's "Three Pillars of Pricing Software" framework, designed specifically for the complex pricing environments common in manufacturing and distribution:
- Price Management - Centralizes and automates workflows, replacing error-prone spreadsheets with scalable processes that can respond quickly to cost changes and market shifts.
- Price Optimization - Uses AI and machine learning to generate intelligent pricing recommendations based on customer segments, product types and market conditions, ensuring alignment with revenue and margin goals.
- Price Analytics - Delivers real-time insights through generative AI that allows teams to ask complex pricing questions in natural language and receive actionable answers without relying on analysts.
The guide details how these capabilities address the specific challenges facing today's business leaders—CFOs needing real-time margin protection during economic uncertainty, CROs balancing growth targets with profitability pressures, sales managers wanting faster, more confident negotiations, and pricing teams seeking to move beyond manual processes to strategic impact.
Pricing and CPQ Integration Drives Advantage
Beyond these core capabilities, a key focus is the synergy between pricing software and Configure, Price, Quote (CPQ) systems. When integrated, these solutions embed AI-powered pricing guidance directly into sales processes, resulting in faster dealcycles, higher win rates and stronger margin protection.
The integration delivers measurable impact, including:
- Multi-channel pricing optimization that delivers about 1.5 percent margin uplift and 10-15 percent better trade ROI
- Faster quoting through guided workflows and real-time data
- Higher price accuracy with every quote reflecting the current strategy and approved rules
- Margin protection through embedded guardrails that prevent excessive discounting
Roadmap and Evaluation Guidance
To help companies overcome common barriers such as data readiness, sales adoption and integration complexity, the guide includes a seven-step implementation roadmap from initial assessment through full adoption. It also features a vendor evaluation checklist highlighting eight criteria for selecting the right long-term partner.
"The companies seeing the biggest wins from pricing transformation aren't waiting for perfect conditions—they're the ones who recognize that pricing agility itself is a competitive differentiator," said Stephan Liozu, chief value officer at Zilliant. "While competitors debate whether they're ready, forward-thinking organizations are already capturing margin improvements and faster quote cycles that compound over time."
"Pricing Without Panic: The Definitive Buying Guide for B2B Pricing Software" is available now for download. The guide is designed for leaders and teams across pricing, sales, finance, revenue and IT functions in the manufacturing, distribution and industrial sectors.
About Zilliant
Zilliant eliminates Pricing Anxiety and transforms pricing into business power. Zilliant's Precision Pricing Platform automates and optimizes pricing operations with real-time intelligence, rallying your entire organization around a single source of truth to protect margins and drive growth. Learn more about how Zilliant helps businesses transform pricing from a source of anxiety to a source of power at zilliant.com.
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Media Contact
Treble
Jim Cameron
zilliant@treblepr.com
